Introduction
Facebook is one of the most common marketing platforms globally, and for a good reason. The social platform is massive, with over 2.89 billion active users. This number provides millions of potential users for nearly any market for marketers.
Facebook operates a PPC (pay-per-click) advertising model, meaning you only pay Facebook when someone clicks on your ad. PPC advertising is effective for three reasons: it's affordable, effective, and fast.
As the marketing industry transitions more and more to digital, you will want to run Facebook ad campaigns because you will love the results. Think of it as an investment; if you run $100 worth of ads, and each product sold generates $20 of net profit, you only need to sell five units to make your investment back. Each additional unit sold is money into your pocket!
Quick Glance at the Benefits (Skip to Sections with Clicks)
1. You Can Micro-Target Your Exact Audience
Facebook's targeting capabilities are precise. You can target your ads based on consumers' interests, behaviors, demographics, age range, connections, locations, you name it. You are even able to target your competitors' followers!
Audience targeting on Facebook is more in-depth than any other social platform. Businesses can narrow down the demographic for each ad they run, tailored to their audience. Some of the targeting segments are as follows:
Gender
Age
Location
Spoken Languages
Interests (expressed interests, likes, and hobbies from their Facebook profile)
Education Level or History
Job Title
Income
Political Affiliation
Interests
Behaviors and Recent Purchases
Major Life Events
By setting up the correct targeting and adding negative targeting of those least likely to cover, Facebook ads provide businesses with a cost-effective form of advertising with high conversion potential.
2. You Can Create Ads To Match Your Objective
Facebook refers to your ad goals as "objectives." These objectives could be post engagement, website clicks, page likes, phone calls, etc. You can tailor your advertisement to reach that end goal by setting your objective. For example, specific ads can be set up for:
Boosted Post Ads - set up to help improve engagement on your valued content
Page Promotions - meant for getting more people to like and engage with your business page
Website Ads - generate website referral traffic
Call-To-Action Promotions - allows users to interact with your page with a custom button designed to meet your business goals
The ad platform allows businesses to focus on broader business growth goals like leads, sales, and awareness. This feature allows for better control over the ad and tells Facebook the best possible way to deliver your ad to consumers. Ad creation and objective options include:
Lead generation and information collection based off of audience interests
Greater conversions which can include anything from product sales to app interactions, downloads, form-fill-outs, and more
Emphasis on brand awareness by reaching more people and displaying your ads to people more likely to engage with your brand
Facebook also offer multiple ad types:
Photo - Static single images, plus a caption
Video - Probably the most effective form of advertising, ranging in terms of length and style
Stories - Customizable ads that take up the consumer's entire screen. Can be videos or static images
Messenger - These ads appear between user conversations on the Facebook Messenger App
Carousel - Comprised of up to ten static images, allowing users to scroll through each image one by one
Slideshow - Show short video-like clips with motion, sound, and text
Collection - Collection ads showcase multiple products within a single ad, allowing the user to interact with each product individually
Playable - Interactive, demo games that allow users to preview the game before downloading
Facebook's variety of ad types allows businesses of all areas to create an effective ad for their target market. Advertisers are not stuck with one type of ad, allowing them to tailor ads for their brand and target market.
3. You'll Reach More Users Through Ads Than You Ever Would On An Organic Post
Unknown to most business owners, but your business page's posts are only shown to a relatively small amount of your followers. In recent years, Facebook has decreased business pages' visibility in news feeds, a frustrating algorithm update for us business owners. The algorithm has been modified to prioritize friends and family posts, leaving business pages out to dry.
If you want to market on Facebook successfully, you will want to take advantage of Facebook Ads because you will love the affordable cost and lead generation. Organic posts don't generate the reach they used to, and ads provide an affordable alternative.
4. Remarketing Capabilities Of Ads
Remarketing is the tactic of showing advertisements to consumers who have already interacted with your business. If they recently visited your website, they will be shown your ads.
This is effective for individuals interested in your business but didn't complete the conversion. Their interest was peaked at first, but not enough to complete the sale. Remarketing keeps your brand in front of those people, building comfortability and leading them to conversion.
5. Facebook Ads Are Affordable & Low Cost
Facebook ads allow you to set your campaign budget. This budget can be as high or as low as you wish. This feature can be very appealing for small businesses or businesses with a low marketing budget!
Like Google Ads, Facebook Ads are a PPC form of marketing. This means that you only pay for your ads when someone clicks on them. If your ad is shown to 1,000 people, but only 100 people click on your ad, you only pay Facebook for those 100 clicks. Depending on the industry, ad type, and other factors, business owners should expect to pay anywhere from a few cents to a couple of dollars per click.
6. Custom Call-To-Action Buttons
Your CTA button will take consumers to your desired location after the ad, for example, your website. The CTA button is effective because you essentially tell the consumer what to do. It sounds like a simple feature, but it does make a huge difference in the performance of your ads. Without directing consumers to the right landing page, the likelihood of conversion may fall.
Some examples of CTA buttons may include:
Book An Appointment
Book Now
Apply Now
Contact Us
Sign Up
Learn More
Download
Many More!
7. Facebook Has One Of The Largest Audiences In The World
Facebook has more than 2.89 billion active users. This gives you one of the largest potential markets in the world. Obviously, you won't be showing your ad to all 2.89 billion users, but this gives you a very large pool to choose from.
This also gives you flexibility. For example, are you a local Nebraska business that serves consumers in your area? Great! With Facebook's targeting features, you can set your ads to only show to consumers in your area. For global e-commerce businesses, Facebook's large market offers unlimited potential.
Learn More
Discover the benefits of Facebook advertising firsthand - contact me today to get started! If you want to grow your business through online advertising, you will love Facebook Ads' results. Murray Marketing Services can help your business grow through professional social media advertising services.
Thank you for making it this far; I hope this helps! If you have any questions, or are interested in working with us, please reach out via contact form or info@murraymarketingservices.com.
If you found this interesting or helpful, don't forget to share! Cheers!
- Nathan Murray, Founder, Murray Marketing Services
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